Ronnie Ekelund: CEO

Ronnie Ekelund

Ronnie Ekelund

A thoughtful, well-executed collaboration is a thing of beauty and in Ronnie Ekelund’s case, necessity. Ronnie and his wife Claire started Bébé au Lait in 2004 having identified a need for stylish, functionally elegant nursing covers. Today, he oversees the worldwide operations and senior management of their thriving company where the focus is on creating reliably chic innovations for modern parents. United by a shared vision for their company, it has grown from two to twenty employees with international distribution and a large following among moms and celebrities in just four years.

Born in Copenhagen, Denmark, Ronnie began playing soccer/futbol when he was just six years old and then went on to play professionally for more than 18 years. Ronnie’s dedication and natural talent led him to win several notable awards with his team, as well as enjoy coveted field positions for the Danish National Team and their Olympic Team.

Fast forward to 2004, when Ronnie and Claire faced an entirely different challenge, a newborn daughter and a very active schedule. Social functions and soccer games were awkward for Claire to engage in while breastfeeding an infant. Existing products were of little help so they immediately began working on
a solution: a nursing cover that combined function with an exquisite aesthetic. They designed a nursing cover made with luxurious fabric in a chic print with a unique, rigid neckline so Mom (and only Mom) could see Baby, allowing for a discreet feeding or pumping session anytime, anywhere as well as focus and airflow. The elegant nursing cover quickly served multiple purposes. Beyond the ability to keep their Baby on a feeding schedule, Claire used it as a sunshade, lightweight blanket and changing mat. One chic nursing cover replaced the need for redundant products in her diaper bag and nursing tops altogether. Soon, Ronnie and Claire realized that other parents were equally excited about their beautiful nursing cover.

Together, they perfected the patented and award-winning Bébé au Lait nursing cover. Demand continued to grow as the word spread and now, Bébé au Lait, a pioneer company in the Mom and Baby product industry, caters to individuals and boutiques around the world. Bébé au Lait is a family-owned, California USA-based company and have applied that same winning formula of unique design, reliably chic innovations and high quality manufacturing to their award-winning Double Bib, and the award-winning Ultimate Hooded Towels. Their worldwide and celebrity fan base continues to grow and they have become a reliable source for chic innovations. Every product they develop is carefully designed, tested and packaged and each has their own innovative twist and authentic function.

For 2009, Bébé au Lait will introduce a new line of products for Mom and Baby and even more in-house designed prints.

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